Analog PDX

Analog PDX is more than just a building—it's a vibrant entity nestled in the beating heart of Portland's Lloyd District. This multifamily masterpiece boasts 134 unique units ranging from studios to expansive three-bedrooms and creative live-work spaces, perfect for urban dwellers craving dynamic living. Positioned just blocks from Portland’s most popular entertainment hubs, Analog PDX pulses with energy, blending seamlessly into the district's urban fabric while standing out as a true landmark.


Located near bustling traffic routes and perched on a major bike corridor, this dynamic structure will soon sit next to the upcoming Hancock-Dixon crossing— a gateway linking cars, pedestrians, and cyclists across I-5. While the neighborhood around it still awakens from underdevelopment, Analog PDX is set to breathe new life into the area, creating a lively urban streetscape. Its dramatic 360-degree views stretch across the skyline, capturing iconic vistas like the Rose Quarter, the Broadway and Freemont bridges, downtown's cityscape, the rolling northwest hills, and distant mountains.


The exterior of Analog PDX disrupts the architectural norm with its striking façade, inspired by stacks of vinyl records tilting and shifting in beautiful disorder. A fractured ribbon of custom-made trapezoidal windows nestled between fiber cement panels mimic the rise and fall of a musical waveform rippling around the structure, embodying the rhythm of the city.


But this building doesn't just honor modern architecture—it pays homage to the rich cultural legacy of the area. Before Interstate 5 divided the neighborhood, it was a thriving hub for the African American community, home to legendary jazz clubs like the Dude Ranch, where stars like Louis Armstrong, Billie Holiday, and Nat "King" Cole once performed. Though much of that history was displaced by the highway's construction, the soul of the music endures, and Analog PDX celebrates it.


At street level, passersby can admire a massive photographic collage housed in a vitrine, honoring the musical greats who once graced the area. Step inside the lobby, and visitors are greeted by a metallic, three-dimensional fabric installation echoing the building's unique façade. As you ascend, each corridor is adorned with murals crafted by local artists at Past Lives, a makerspace employing formerly incarcerated artists, infusing the building with a sense of community, creativity, and resilience.


Inside, the building's design responds to the natural ebb and flow of the landscape. From the street, residents transition to the central courtyard—a serene pocket park that bathes the structure in light and fresh air. The rooftop and courtyard, both lush with drought-tolerant greenery, offer a tranquil retreat in the midst of the city. Analog PDX's extensive amenities include a dry sauna, a welcoming resident lobby, cozy meeting spaces, a gym, shared laundry facilities on alternating floors, a top-floor deck with a communal room for gatherings, and even a 28-stall car stacker for convenient parking.


Analog PDX isn't just a place to live—it's a harmonious blend of past and present, offering residents a unique experience rooted in history brimming yet with contemporary life.

LOCATION Portland, OR
DATE 2024
Total square feet 80,000
Typology Residential
CLIENT Ethos Development LLC
STATUS Completed

Team

Architect Carrie Strickland, Jessamyn Griffin, David McLaughlin, Ian Roll
General Contractor Essex