The Pearl

This existing three-story Georgian structure was built in 1936 as the Montgomery Ward Department Store and is situated along Elm Street in the Downtown Greensboro Historic District. After sitting vacant for nearly 40 years, Triad Stage purchased the building and renovated it into The Pyrle Theater, a regional performance space that was open from 2002 - 2023. The re-development team wanted to keep the spirit of performance alive in downtown Greensboro by opening a live music venue.

The design concept modifies the existing theater into a flexible event space that hosts live music performances in the main performance hall, while the lobby is retrofitted with a new bar that can be utilized in conjunction with or in lieu of a live act. An additional bar will be added to the basement so guests at any level can grab a drink without missing the show.

Updates to the main performance hall include adding two VIP boxes at the mezzanine level plus increasing the amount of standing room along the seating mix and GA floor. Unique feature lighting will be installed above the catwalk adding to the modern ambiance. Updated interior designs throughout feature dark velvet and wood elements, elevating the historic building for a polished nightlife experience.